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User-focused Commerce marketer. Currently empowering the underdog @ Mailchimp.

Businesses I’ve Transformed.

  • Data-Driven Home Services Marketing

    Home Services business that focuses on installation projects for DIFM (Do-It-For-Me) customers. During my time there I managed a $6M annual marketing budget, executed on data-driven campaigns including: social media campaigns, TV, CRM, PR partnerships, and events.

  • Home Services Installation iOS Application

    Our sales management product team built and maintained a iOS app that supported sales consultants when selling installation services to our customers. Responsible for their executive communication and project management, I owned over +30 feature and product roadmaps across 5 balanced teams.

  • Home Depot eCommerce Experience

    Home Depot’s eCommerce site is a $33B business and sells over 4M products per day. I worked with cross-functional teams to build strategic plans and execute across +100 web pages. This included: site taxonomy strategy, data management, large-scale online events, creative strategy, and feature launches.

 

What I Have Achieved (& Learned).

  • +$32M in Incremental Revenue...

    When my team of designers, product managers and vendor partners developed a Black Friday event strategy that connected online and in-store aisles.

    Key Learning: Always build experiences with mobile and app top-of-mind.

  • +62% App Utilization Rate Increase...

    When my balanced team of Product, UX and Engineering worked to identify, fix and launch key features in our iOS selling app, to create a more seamless user experience.

    Key Learning: A user doesn’t care about office politics - if something is broke, just fix it!

  • +76 bps in Conversion Growth...

    When my cross-functional team addressed a customer journey gap within a $30M eCommerce business. We built a completely new way to group and sell products online - which is now a standard across all departments.

    Key Learning: Don’t be afraid to try something new - even if leadership disagrees.

  • +10% Growth in a $1.2B Business...

    When my team of Earned Media and Item Data Management (IDM) partners leveraged qualitative and quantitative data to find and optimize high opportunity pages within 12 months.

    Key Learnings: Data is great but context is better - always strive to have both.

  • +$14M in Incremental Revenue...

    When my team built the strategy and executional plan around custom branded experiences for users who have a high product brand affinity.

    Key Learnings: Always optimize and learn if you want the experience to succeed in the long term.

  • +27.2% Increase in Average Order Value...

    When prototyping and developing a new way to sell bundled products. With the help of product management and vendors, MVP was launched across 24 different products.

    Key Learning: Don’t just create a band-aid solution - find the source of the problem and fix it.

“I did what my conscience told me to do, and you can’t fail if you do that.”

— Anita Hill